Wizards of the Coast has pledged to donate up to $22,000 to Penny Arcade’s Child’s Play Organization in honor of the Magic 2011 Launch. The Child’s Play Organization provides game materials to children in hospitals, and WotC is challenging the Magic community to support this very special children’s charity by attending a launch party for Magic 2011. The worldwide events will begin at 12:00am on July 16th in New Zealand and continue through 11:59 pm on July 19th in Hawaii.

If 40,000 people attend the M11 launch parties, WotC will donate $11,000, and for each additional 1,000 attendees WotC will donate another $1,000 up to a limit of $22,000 if 50,000 people attend the M11 launch parties worldwide.